Google I/O 2025 l’intelligence artificielle devient le système d’exploitation de Google

Google I/O 2025: AI as Google's Operating System

On Wed, May 21, 2025, during its annual conference in Mountain View, Google introduced a series of updates centered around artificial intelligence. The company has structured its offerings around AI, from the Astra assistant to the Gemini generative models, including video, SEO, and collaboration tools.

New Generation of Models for Various Applications

The Gemini 2.5 Pro and Flash models have been enhanced. The Deep Think mode improves the ability to solve complex problems. A customizable computing budget and reasoning tracking tools have been added to the API.

In the creative domain, Google has introduced:

Imagen 4 for photorealistic image generation with improved detail and typography rendering; Veo 3 for creating videos with ambient sound and simulated dialogues; Lyria 2 for interactive music composition; Flow , which combines these models to automatically generate clips and video sequences from simple instructions.

Astra, Beam, Mariner: Assistants That See, Hear, and Act

The Astra project is a personal assistant capable of real-time interaction with its environment. Demonstrated on a Pixel 9 Pro , it comprehends voice, analyzes camera images, retrieves files, and executes commands without device contact. It is now integrated with Gemini Live , featuring screen sharing and live analysis capabilities. A version for connected glasses , developed with Samsung and Warby Parker, is underway.

Google Beam is a notable project, offering a 3D video conferencing platform using six cameras and AI to create a realistic presence. This technology will be commercialized with HP.

Project Mariner introduces an autonomous agent capable of navigating websites, purchasing tickets, or ordering online via user voice commands.

AI in Professional Tools: Creation, Code, and Design

In the professional ecosystem, several tools have been introduced:

Workspace adds features like intelligent Gmail inbox cleanup, personalized automatic responses, and a video editing assistant in Google Vids. NotebookLM now generates video summaries. Stitch enables web interface design from images or text, with automatic HTML/CSS code generation, exportable to Figma. Jules , a development assistant, aids in debugging and code production.

SEO Evolution: Towards the End of Link Lists?

Two announcements impact natural referencing directly:

AI Overviews (automatically generated summaries) will expand to more than 200 countries in over 40 languages . France is excluded from this deployment for legal reasons, which could be strategic for French publishers to prepare for this transformation of the search engine. AI Mode , previously reserved for Google Labs, is now accessible to all users in the United States. It relies on a specialized version of Gemini that breaks down each query into sub-themes and conducts simultaneous searches . The result: richer answers, illustrated with graphics, particularly in finance and sports.

These evolutions eliminate the traditional display of results as links. Google now offers direct, complete, and synthesized answers , similar to those provided by ChatGPT or Perplexity, but integrated into the engine itself.

The new Google AI Ultra plan, priced at $249.99 per month , provides access to the most advanced models (Veo 3, Astra, Deep Think). A 50% discount is offered to new subscribers for three months. This plan is currently limited to the U.S. market.

Google segments its users: free functions for the general public, advanced tools for professionals, dedicated APIs for developers and businesses.

Clear Strategy: AI in All Products for All Users

Domain Affected Products Main Function Objective

Advanced Models Gemini, Imagen, Veo, Lyria Content Generation Professional and Automated Creation

Intelligent Assistants Astra, Mariner, Beam Interaction, Task Execution Automation of Daily Uses

Professional Tools Workspace, Stitch, Jules Collaboration, Development, Design Increased Productivity

Search AI Overviews, AI Mode Direct Responses, Synthesis SEO Transformation

Monetization Ultra Plan Priority Access and High Performance B2B and Creator Targeting

D’après FrenchWeb.