PSG Equity rapproche Zenchef de CoverManager et accélère la consolidation de l’hospitality tech en Europe

PSG Equity Unifies Zenchef and CoverManager in European Hospitality Tech Consolidation

PSG Equity has facilitated a significant step in the consolidation of the hospitality tech sector in Europe by merging Zenchef , a French platform specializing in commission-free reservation management, with Seville-based startup CoverManager . This strategic operation aims to establish a new major European group in the industry. PSG Equity is the majority shareholder in the joint holding, with the goal of creating an independent leader to compete with global giants.

Since its investment in 2022, PSG Equity has invested at least €50 million to accelerate Zenchef's growth. This funding has supported an aggressive strategy combining organic growth and targeted acquisitions.

In 2021, Zenchef acquired the French startup Billee , which specializes in digital payments, leading to the launch of Zenchef Pay , an integrated payment solution for restaurants.

Zenchef has grown from a commission-free reservation platform to a comprehensive customer relationship and revenue management system for the restaurant industry, having previously raised over €7 million .

Formitable (January 2023), a leading B2B2C SaaS provider in the Netherlands with strong presence in Germany, Sweden, and Denmark. Resengo (January 2024), an established player in Belgium. Tablebooker (March 2024), another Belgian online reservation specialist. Most recently, CoverManager , with the merger announced in July 2025.

With 36,000 restaurants in 20 countries and 650 million customer experiences processed annually , the group aims to become a leading European challenger against global reservation platforms.

The new entity will be led by Thomas Jeanjean , the current CEO of Zenchef. The Paris headquarters will remain, along with CoverManager's headquarters in Seville, to ensure operational continuity for clients.

PSG Equity will hold the majority of the joint holding's capital. The transaction price and the details of the financial arrangements have not been disclosed.

Continental Strength in High-End Sector

The group is prominent in the gastronomy sector , serving over 800 starred restaurants , including 60% of starred establishments in France and Benelux and 50% in Spain . This unique density significantly enhances its credibility versus generalist players, solidifying its role as a key technological partner in the high-end market.

D’après FrenchWeb.